Accelerate release schedule to focus on third quarter sales results
There is also an intention to check the Google Apple offensive
Galaxy Z Flip 5 Expected Image Samsung Electronics will take the lead in the early release of new foldable smartphones in the second half of the year. It is interpreted as a strategy to restrain Google, which has entered the foldable smartphone market, and to maximize the initial sales volume before the release of 'iPhone 15' in September. It also seems that the company intends to improve the sales performance reflected in the fourth quarter by focusing on the third quarter as much as possible.
Focus on Q3 results with early release
According to the industry on the 12th, Samsung Electronics is strongly considering the idea of holding a 'Galaxy Unpack' event in mid to late July to unveil 'Galaxy Z Flip 5 and Fold 5'. This is two to three weeks earlier than last year. Last year's Galaxy Z Flip 4 Fold 4 was released on August 10th and released on the 26th.
The reason why Samsung is moving up the release schedule is to increase the effect of releasing new products in the third quarter as much as possible despite the poor performance prospects. Sales are usually concentrated in the three months following the release of a new smartphone product, so the goal is to maximize the sales volume from July to September and increase the effect of releasing new products before October.
The stock market expects poor performance of Samsung Mobile Division. According to KB Securities, Samsung's MX (mobile experience) division is expected to post an operating profit of 3.1 trillion won (310 billion yen) in the third quarter. This is a 4.3% decrease compared to the same period last year. An industry insider said, “The price of raw materials continues to rise while the smartphone business is not recovering well in the second half of the year, which is expected to have a negative impact on the performance.”
There is also an intention to keep Google's foldable smartphones in check. On the 11th, Google released 'Pixelfold'. The initial level of interest is high due to its symbolism as Google's first foldable smartphone. Google is emerging as a strong rival to Samsung in that it can deal with apps and operating systems optimized for foldable smartphones.
“Galaxy Z Flip 5 , smaller wrinkles, bigger screen”
galaxy z flip 5 spill case
Samsung plans to lead the folding smartphone market based on the strong usability and technology of the Galaxy Z Flip 5 and Fold 5.
Especially big changes are expected for Galaxy Z Flip 5. The cover display of the Galaxy Z Flip 5 is expected to be 3~4 inches larger than its predecessor (1.9 inches). The shape of the cover display of the previous work was also a rectangle with a long width, but the Galaxy Z Flip 5 seems to be closer to a square with a longer length.
Along with this, creases in the hinge are also improved. This new product uses a 'water drop' type hinge to minimize wrinkles on the screen and to realize a design that the display touches completely when the terminal is folded.
Meanwhile, the foldable smartphone market is growing significantly every year. According to market research firm IDC, the global foldable smartphone market last year reached 14.2 million units, or about 1.2% of the total smartphone market. However, it is expected to grow at an average annual rate of 27.6% to reach 48.1 million units by 2027, accounting for 3.5% of the total smartphone market.