Samsung Electronics' 'Galaxy Z Flip 4', Oppo's 'Find N2 Flip' [YouTube channel sentence capture]
“What would you do if you imitated it?
The Chinese company, which had targeted the European market with designs similar to Samsung Electronics' Galaxy smartphone series, received a dismal report in the first quarter of this year. If things continue as they are, there are speculations that Google will catch up with them, and rumors of withdrawal from the European market continue.
Chinese smartphone company OPPO's share of the Western European smartphone market plummeted to 3% in the first quarter of this year, according to market research firm Canalys. In the first quarter of last year, the market share was 5%. Oppo is not well known in South Korea, but Huawei has grown steadily in a difficult situation due to US sanctions.
However, recent shipments of Opo in the Western European market have fallen too sharply. It recorded 700,000 units in the first quarter of this year, a 53% drop from the 1.4 million recorded during the same period last year. The decline is the largest among the top five companies. Considering that the overall smartphone market is in a slump due to declining consumption, the trough of the slump is evaluated to be deep.
Western Europe smartphone market share distribution in the first quarter of 2023 "Canalys data"
Especially in the first quarter of this year, Oppo released a foldable smartphone 'Find N2 Flip' that looks just like 'Galaxy Z Flip 4'.
Opo released its first smartphone that folds up and down last December. The product was exhibited and advertised extensively at 'MWC2023', the world's largest mobile communication exhibition held in Barcelona, Spain in February this year.
Oppo's product was evaluated as similar to Samsung Electronics with a cover display and two camera designs like the Galaxy Z Flip 4. However, while the cover display of the Galaxy Z Flip 4 is 1.9 inches, Opo's product is 3.26 inches, which is about twice as large.
Chinese smartphone manufacturer OPPO's foldable smartphone 'Find N' (left) and Samsung Electronics' 'Galaxy Z Fold 3' [YouTube channel 'Gadgets Compare' capture]
In January last year, Opo released 'Find N', which is similar to Samsung Electronics' other folding smartphone 'Galaxy Z Fold', and has been aggressively promoting products with similar designs in the folding smartphone market. there is
In an interview with Japan Economy in 2020, Opo declared that it would secure a 10-15% market share in the European market within the next two to three years, but it is currently a long way from achieving the quota.
Canalys and phone arena, an IT media outlet, predicted that Opo, which is currently ranked 4th after Samsung Electronics, Apple, and Xiaomi, may soon be overtaken by Google and Motorola. Google recently released its first foldable smartphone, the 'Pixelfold'. Motorola will also unveil its new foldable smartphone 'Laser 40 Ultra' in the US on the 1st of next month.
With Samsung Electronics and Apple splitting the global smartphone market in half, the number of rivals competing for the leftovers is increasing, and Oppo cannot rest assured.
A photo of a Chinese YouTuber comparing Samsung's 'Galaxy Z Flip 4' and China's OPPO's 'Find N2 Flip'. [YouTube channel sentence]
Already in March, there were rumors that the Opo would be withdrawn from the European market. Oppo denied it, but it seems to have been rumored for a long time.
In particular, Opo lost a lawsuit to Nokia over the use of its 5G patented technology. A German court has banned Opo from selling smartphones, ruling that it used Nokia's 5G patented technology without paying for it.
On the other hand, if Opo's withdrawal from the European market becomes a reality, it is expected to lead to new opportunities for Samsung Electronics. Samsung Electronics maintained its number one position in the first quarter of this year with a market share of 35% in Western Europe, but its shipment volume decreased by 16% compared to the first quarter of last year.