Profit of 300 billion won (approximately 30 billion yen) in the home appliance and TV sector
Samsung Electronics seems to have partially recovered from the slump in the semiconductor division, which was estimated to be in the red on a per-challenge basis, thanks to a good fight in the smartphone division. This is thanks to the global popularity of the Galaxy S23 series of smartphones released in February.
According to the electronics industry and the securities industry, the operating profit of the MX (mobile experience) division, which is in charge of Samsung Electronics' smartphone division, in the first quarter of this year was about 3,500 billion won (about 350 billion yen). During the same period, the display (SDC) operating profit is estimated to be 800 billion won (approximately 80 billion yen), and the operating profit of home electronics and TV was 300 billion won (approximately 30 billion yen).
MX division operating profit was about the same as last year's first quarter, compared to last year's fourth quarter.
more than doubled. It is the Galaxy S23 series that raised the achievements. The sales volume of the S23 series released in February increased significantly compared to its predecessor. The securities industry estimated that the cumulative sales volume of the S23 series in the first quarter was above 1100. This is about 50% higher than the cumulative sales of the Galaxy S22 during the same period. After 47 days since its release, the S23 series sold over 100 units in Korea, and sales in Europe and India increased by 50% and 40%, respectively, compared to its predecessor, the Galaxy S22.
The ratio of S23 Ultra, S23 Plus, and S23 sold worldwide was 6:2:2, respectively. It is analyzed that the high sales rate of the top model, the S23 Ultra, also contributed to the improved profitability of the MX division.
The operating profit of the display division in the first quarter was estimated to be around 800 billion won (approximately 80 billion yen), a decrease of approximately 26.6% compared to the first quarter of last year's 90 billion won (approximately 190 billion yen). be. It is the smallest scale since 360 billion won (about 36 billion yen) in the first quarter of 2021. This appears to be the result of a decline in the sales volume of smartphones by overseas customers.
The consumer electronics and TV division, which is estimated to have recorded an operating profit of 300 billion won (approximately 30 billion yen) in the first quarter, decreased by half compared to the first quarter of last year. It is analyzed that this is the result of a decrease in demand for home appliances due to the global economic slowdown.